How top brands are using AI for insights
Join three insights leaders from top consumer brands as they share how they're thinking about AI and implementing it in their organizations. Filmed live at our Connected Insights Conference in September 2024.
Watch the on-demand panel
Getting started with AI can feel overwhelming, but you're not alone! We're all figuring it out together. To give you some inspiration, don't miss this panel conversation with three insights leaders who discuss their approach to AI.
WHAT YOU'LL GET
An insightful peek behind the curtain of 3 top brands
Karen Kraft from Johnsonville, Jordan Cusner from Popeye's and Jacci Weber from Mars Petcare joined our panel to discuss their current approach to AI.
Watch to hear about:
How are they currently using AI in their organizations?
How do they encourage experimentation with AI in their teams?
How do they foresee a shift in the skills required in insights teams in the next 2-3 years?
What are they doing today to prepare for an AI future?
What are the key risks associated with integrating AI into insights, and how are they mitigating those risks?
This is an industry that has always changed and evolved. This is the next evolution and it’s going to make our job cooler. We’re going to be less research geeks and more business partners and influencers.
