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Blog Advertising
AdMiration feature: Jif’s “JIF JIF JIF JIF”
September 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Jif’s “JIF JIF JIF JIF” ad — part of the brand's first major refresh campaign in 30 years. Read on to get our 3-2-1 snapshot of ...
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Blog
The power of love in advertising
August 31, 2026
We know that many of the most effective ads make people feel something. Ads that land in the top 25% for overall emotion are twice as likely to drive immediate sales. That’s because people may forget ...
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Blog
Why America loves dirty soda: The consumer psychology behind the trend
August 26, 2026
9% of consumers now call the dirty soda their favorite drink. A combo of soda, flavored syrups, creams, fruit purees and citrus juice — dirty soda was created in Utah as a luxury-yet-affordable ...
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Blog
Innovation Spotlight: REESE’S PIECES with Chocolate Cookie
August 25, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched REESE’S PIECES with ...
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Blog
How smart marketers use brand health data to grow revenue
August 24, 2026
Many brand tracking programs generate plenty of data but still struggle to answer the question that matters most: What should we do next based on this data? Brand health metrics are most useful when ...
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Blog Advertising
AdMiration feature: RYZE Superfoods’ “What would happen if you felt a little bit better every day?”
August 20, 2026
For this week’s AdMiration feature, we looked at consumer response to RYZE Superfoods’ “What would happen if you felt a little bit better every day?” ad, part of the brand’s “Feel Better Every Day” ...
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Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
How matcha moved from tradition to trend
August 14, 2026
Matcha has become one of the biggest trending products in 2026. The matcha market is currently worth $5.5 billion in 2026, with experts predicting the market will hit $8.9 billion by 2033. A historic ...
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Blog Advertising
AdMiration feature: Carlsberg’s “If Carlsberg Did Summer”
August 13, 2026
For this week’s AdMiration feature, we looked at consumer response to Carlsberg’s “If Carlsberg Did Summer” ad — the first campaign to carry the iconic “If Carlsberg Did…” line since 2016. Read on to ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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