The current state of the insights function headed into the new year

Zappi

Report: The state of creative effectiveness

Learn the art and science behind creative effectiveness, how advertising has evolved in recent years and what you should do next to make more effective ads.

Download the State of Creative Effectiveness - image of the front cover of the report, with the title and colourful images of fruits

Download the eBook

Get the state of creative effectiveness report that finally answers the question: Is advertising any good right now? 👀

Mockup of the state of creative effectiveness, open book.

WHAT YOU'LL GET

The state of creative effectiveness

Gain an unfair advantage when it comes to creating winning ads. Leveraging the data and intel in the state of creative effectiveness report, you will:

  • Learn how the creative effectiveness in 2024 compares to previous years

  • Uncover the trends impacting creative effectiveness in 2024

  • Understand how TikTok has affected advertising

  • Get recommendations of what to do next to improve your own creative effectiveness in 2025

Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Stephan GansChief Insights and Analytics Officer at PepsiCo
Pepsico logo in black on a transparent background
See how it'll work for you
Schedule a call