Report: The state of creative effectiveness
Learn the art and science behind creative effectiveness, how advertising has evolved in recent years and what you should do next to make more effective ads.
Download the eBook
Get the state of creative effectiveness report that finally answers the question: Is advertising any good right now? 👀
WHAT YOU'LL GET
The state of creative effectiveness
Gain an unfair advantage when it comes to creating winning ads. Leveraging the data and intel in the state of creative effectiveness report, you will:
Learn how the creative effectiveness in 2024 compares to previous years
Uncover the trends impacting creative effectiveness in 2024
Understand how TikTok has affected advertising
Get recommendations of what to do next to improve your own creative effectiveness in 2025
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Stephan GansChief Insights and Analytics Officer at PepsiCo
