Pick a plan. Add credits. Get going.

Start by choosing a plan with the level of service you need and access to our platform. Then buy credits to use toward new studies.

Service Plans

Perfect for one business division

Starter

Unlimited users

Solutions
- Core access
Platform capabilities
- Default domain
- Zappi benchmarks
- Automated reporting
- Zappi audiences
- Custom audiences
Strategic guidance
- Essential

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Perfect for large scale use across up to 5 divisions

Premium

Unlimited users

Solutions
- Full access + basic tailoring
Platform capabilities
- Advanced domain with custom smart defaults
- Custom benchmarks
- Automated reporting and advanced analytics
- Zappi audiences
- Custom Audiences
- B2B Sampling
Strategic guidance
- Advanced

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For Global-Scale Brands

Enterprise

Unlimited users

Solutions
- Full access + advanced tailoring
Platform capabilities
- Global tailored workspaces
- Custom benchmarks
- Automated reporting & advanced analytics
- Regional & global learnings
- Single sign on Zappi audiences
- Custom audiences
- Advanced B2B sampling
Comparative Benchmarking
- Standard benchmarks
- Custom benchmarks on the fly
- Advanced analytics
- Aggregated analytics experts
STRATEGIC GUIDANCE
- Global & local guidance

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Get going

Turn research credits into customer insights

Once you choose your service plan, you’ll use credits to launch new studies. Purchase them in advance at a discount or buy them when you need them—they’re available at any time during the length of your service plan subscription.

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Need help?

Let us handle it

Add Zappi Consulting to any service level to strengthen your team where you need it, whether that's setting yourself up for success, getting another pair of hands to run studies or building stories from the data to influence business decisions.

Frequently Asked Questions

How can I start running research with Zappi?

We have built the world’s most powerful automated consumer insights platform that provides actionable, quick, and smart data — so you can get the information you need to create something people love.

You can get started with Zappi in just 4 steps:

Select your subscription package
Unlock access to the Zappi platform
Get credits to run new studies
Launch studies using the most advanced research solutions

What subscription packages does Zappi offer?

Your business can select from 3 subscription tiers that will offer different levels of access to the platform in terms of Zappi Solutions, Platform Capabilities, and Types of Strategic Guidance to get the right value from your research. These are:

Starter: perfect for a small team of creators that want to do more agile research.
Premium: perfect for large-scale use across your brand.
Enterprise: perfect for global-scale use across categories or markets. It is designed to bring all the power and flexibility you need to get tailored insight.

If you have more questions, please make sure to contact us.

I have selected a subscription. How can I get credits to start testing?

When you get a Zappi subscription you will be offered to acquire credits upfront. These will be available for the duration of the subscription term.

Additionally, users will be able to set up different credit purchases associated with their domain.

What happens if I run out of credits?

Don’t you worry. You can always get add-on credits to keep launching new studies — these will be available for the duration of the subscription term.

Can I share credits with individual users and user groups?

Allocating funds easily is essential for a smooth study set-up experience. We want you to be able to replicate your organizational structure within the platform, and that includes your budget plans too. This is why we have added a sharing feature that will allow you to either share credits with specific users or user groups or set them public within the domain.

Access the share button by going to the “Admin” section on the top menu and clicking on “Credit”. Once there, click on the 3 dots next to "Balance", on the subscription you wish to share credits from, and hit "Share". A new screen will open, prompting you to determine the level of access you want your users or user groups to have:

“View and Pay”
- This will enable the person or group to see and pay with a subscription.
“View, Pay and Manage”
- This allows the person or group to share a subscription with others.

You'll also be asked if you wish to share them with additional users or to add a note when communicating this share.

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