How PepsiCo develops its Super Bowl advertising program with Zappi

The big game offers an unparalleled opportunity to build awareness, make your brand top of mind and create buzz. But with this opportunity comes a lot of pressure to stand out to make the most of the investment!

PepsiCo is known for its great Super Bowl ads. Year after year, PepsiCo's ads are buzzworthy and often even award-winning. But how does the company ensure its ads will stand out each year?

PepsiCo uses an iterative approach to development, getting consumer feedback on creative early on with the help of the Zappi Amplify Ad System. Join us in this webinar to get a behind-the-scenes look at how PepsiCo does it, including how the Zappi Amplify Ad System has helped:

• Take PepsiCo's creative development process from "good to great," resulting in a 30% improvement of creative effectiveness.

• Develop more creatively awarded advertising, winning 18 Cannes Lions in 2024 (and 61 shortlisted).

• Facilitate ad co-creation with PepsiCo's consumers.