ON-DEMAND WEBINAR
How PepsiCo went “meta” to improve creative effectiveness by 30%
PepsiCo sought a systematic way to improve its ad testing processes, leveraging its millions of consumer data points to raise its creative bar.
Watch the on-demand webinar
Hear how PepsiCo scaled a new process, bringing consumers into every stage of the creative process, leveraging data to learn dynamically across brands, and maximizing predictive insights to validate and improve creative campaigns.
WHAT YOU'LL GET
Unlocking meta learnings
In this webinar, you’ll hear about how PepsiCo's approach to consumer insights has allowed them to:
Democratize research via a single source of truth
Raise the creative bar with each new creative test
Shift from validating ideas to optimizing them
Connect learnings across all research and be inspired
Develop human insight and predict trends before they happen
One of the advantages of the platform is the ability to elevate the creative bar in every test we do. We could move away from relying heavily on agencies and instead focus on the data we received from the Zappi platform.
Monica TenorioVice President of Insights, Analytics & Marketing Capabilities Europe, PepsiCo
