Lets do this / Giraffe (webP version)

Let's Do This / Split

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Zappi SEO Image

Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

AI in advertising HERO

AI in advertising SEO hero

How AI is reshaping advertising: Strategies, tools and real-world examples

AdMiration Sainsburys hero

AdMiration Sainsburys SEO hero

AdMiration feature: Sainsbury’s “BIG Christmas”

Jeni’s Ice Creams HERO

Jeni’s Ice Creams SEO

Innovation spotlight: Jeni's Ice Creams Fall Collection

AI product testing hero

AI product testing seo hero

AI in product testing: How you can use AI to create innovative products

AI innovation hero

AI innovation seo hero

AI innovation: How AI is reinventing branding and marketing  

Admiration currys hero

Admiration currys hero seo

AdMiration feature: Currys' "IRL"

behavioral science in mr hero

behavioral science in mr seo hero

How behavioral science can transform your research and marketing

Embracing AI in market research HERO

Embracing AI hero seo

Embracing AI in market research: A roadmap for the future

AdMiration Snickers Halloween hero

Snickers Halloween AdMiration hero seo

AdMiration feature: Snickers' "Halloween: Unexpected Guests"

Media consumption trends hero

2024 media consumption trends seo

2025 media consumption trends

Surveys and panels hero

survey panels seo hero

Why survey panels are your secret weapon for success

Innovation flywheel

Zappi's new Innovation System enables brands to create, test, analyze, and optimize product ideas faster with AI-powered, consumer-centric insights.

Meet the new Zappi Innovation System for consumer-in-the-loop innovation

Meet the new Innovation System for consumer-in-the-loop innovation

Inno Spotlight Moon bite Hero

Inno Spotlight Moon bite SEO

Innovation spotlight: MoonBite Minis

Lisa Hulme hero

Lisa Hulme SEO

Q&A: Mentorship – giving something back and getting just as much in return

AI Branding hero

AI Branding SEO

AI in branding: How to integrate AI into your brand strategy (+5 tools)

AdMiration Nike stairs hero

AdMiration Nike stairs SEO

AdMiration feature: Nike’s “Stairs”

Brand health hero

Brand health SEO

The expert’s guide to brand health [+8 key metrics]

AdMiration North Face hero

AdMiration North Face SEO

AdMiration feature: The North Face's “We Play Different”

Shopper insights Hero

Shopper insights SEO

Shopper insights: What they are and how to best use them

Extra MR budget hero

Extra MR budget SEO

5 ways to use your extra market research budget this year

Audience analysis article Hero

Audience analysis article SEO hero 

The advertiser’s approach to audience analysis [According to experts]

AdMiration Asics hero

AdMiration Asics SEO

AdMiration feature: ASICS’ “The Desk Break”

Inno Spotlight Seasonal inno hero

Inno Spotlight Seasonal inno SEO

How to successfully land seasonal innovation

Ad testing tools hero

Ad testing tools SEO hero

The AI ad testing tools you need in your stack

Read all about it

Let's. Do. This.