Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

At Zappi, we know that creating winning products  in today’s competitive landscape requires more than great ideas—it demands staying continuously connected to consumers at every stage of the innovation process. 

That’s why we’re excited to announce the launch of our new Innovation System, a powerful new way for brands to leverage connected insights and accelerate product development. With Zappi’s AI-powered Innovation System, brands can make faster, smarter, and more consumer-centric decisions to win in their markets.

Brands that succeed are the ones that actively listen to their audience and adapt to evolving consumer preferences. Zappi enables this by helping brands stay connected to consumers as they create, test, analyze, and optimize product ideas, ensuring every decision is informed by continuous consumer feedback. 

Here’s how it works: 

With our AI Concept Creation Agents, brands can generate new product ideas in just five minutes. These agents are supercharged with your proprietary data and Large Language Model (LLM) technology, helping you generate unique, market-relevant ideas that are instantly validated by real consumers. This allows brands to respond to market changes faster, anticipate trends, and create products that resonate with their audiences.

As Aaron Kechley, CEO of Zappi, says, “With our Innovation System and revolutionary AI-driven Concept Creation Agents, we empower brands not just to keep up but to stay ahead of consumer needs and set new trends.” This capability allows brands to respond to market changes faster, anticipate trends, and create products that resonate with their audiences.

By integrating consumer feedback into the ideation process, brands can ensure that every concept isn’t just quick to create—it’s built on insights that align with consumer needs, saving both time and resources.

Zappi’s suite of testing tools—including Screen It, product element optimization tools, Activate It and Activate it Early–gives brands the flexibility to validate and refine concepts at any stage of development. Whether you’re just getting started or refining a nearly finished product, our tools allow for quick, real-time feedback from consumers. This agility ensures that your ideas remain consumer-led, evolving in response to feedback so they can succeed in market.

Consumer insights are only valuable when they’re shared across teams, turning individual findings into collective knowledge that drives cohesive decision-making and more impactful innovations. With AI Quick Reports, Zappi automatically combines quantitative and qualitative data into insights you can use. These in-depth, automated reports allow your team to make fast, informed decisions, keeping your innovation process efficient and connected to what your consumers really want. 

As Steve Phillips, our founder and Chief Innovation Officer, puts it, “By leveraging AI throughout the entire product-development journey, we’re making it easy for insights teams to bring the consumer’s voice into every strategic decision. It’s all about reducing time-to-market and increasing the relevance of new products.”

Our AI Concept Optimizer allows brands to iterate on their concepts with continuous consumer feedback, showing a 65% improvement in key performance metrics. By refining product ideas in real-time, brands can ensure that their innovations are aligned with consumer preferences, leading to better in-market performance and long-term success.

At Zappi, our mission is to help brands stay connected to consumers by embedding their voice into every strategic decision. Our Innovation System takes this a step further by helping brands anticipate trends, minimize risk, and bring winning products to market faster. With the the power of connected insights, Zappi enables brands to lead in their industries, continuously improving their strategies and launching products that meet the evolving needs of consumers.

In today’s market, connected insights are more than just a competitive advantage—they’re a necessity. And with Zappi’s Innovation System, your brand is empowered to win with consumers.