Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

We’re excited to share that Zappi has been named the “Best Marketing Insights Platform” at the 2024 MarTech Breakthrough Awards for the second consecutive year! 

This recognition highlights our ongoing commitment to equipping marketers and insights teams with tools that unlock consumer-centricity and drive winning advertising and innovation. Zappi isn’t just keeping up with the future of market research; we’re defining it.

Zappi is revolutionizing how brands approach market research by delivering connected insights that drive consumer-centric decision-making. Traditional methods often involve lengthy wait times and static reports, but with our advanced SaaS platform, consumer insights are delivered in just 6-8 hours. We catalyzed the shift away from traditional research models, offering an on-demand, agile and cost-effective solution that continuously learns from each new data point. 

Our AI capabilities enhance brands’ ability to maximize their connected data assets. This empowers brands to validate every stage of the advertising and innovation processes with real consumer feedback, shifting from reactive risk management to proactive innovation.

Central to this transformation is our Connected Insights Framework, introduced in 2024. This framework acts as a practical guide for organizations to leverage their historical data, enabling them to make more informed, consumer-centric decisions through connected insights. By combining industry-leading methodologies with cutting-edge technology, Zappi empowers brands like PepsiCo, McDonald’s, and Heineken to seamlessly integrate consumer feedback into every marketing decision.

Zappi is more than just another market research platform—it’s a crucial asset for marketers and insights teams looking to become truly consumer-centric. Here’s how we stand out:

• AI-Powered Insights: From data collection to predictive modeling and real-time analysis, our AI capabilities streamline every step of the research process.

• Connected Insights Framework: Our recently launched maturity model helps brands leverage historical data on advertising and product concepts to make smarter decisions.

• Global Reach and Scale: Zappi supports over 350 global brands across various industries, providing them with the insights needed to make consumer-centric decisions on a large scale. Our platform is designed to handle diverse markets, ensuring that brands can effectively reach and resonate with their target audiences around the world.

Delivering Transformative Benefits

Zappi’s approach isn’t just innovative; it’s transformative. Here’s how we make a difference:

• Time Efficiency: What once took weeks now takes hours, allowing brands to move faster and stay ahead of the competition.

• Cost Savings: Our efficient research processes significantly reduce costs, enabling more frequent testing and better decision-making.

• Data-Driven Decisions: Every data point collected through Zappi is stored in the customer's database, allowing brands to analyze their consumer data holistically and make more informed choices.

Steve Phillips, our co-founder and CEO, shared his thoughts on this recognition: "Zappi is honored to once again be recognized by MarTech Breakthrough for our commitment to transforming market research. Our mission is to enable true consumer centricity for every business by embedding consumer feedback into every stage of the creative and innovation process, faster and more affordably - and so help them grow. This award reinforces our dedication to not just keeping pace with the future of market research, but actively shaping it and driving innovation across the industry.”

The MarTech Breakthrough Awards, organized by Tech Breakthrough, is a leading market intelligence platform that honors excellence in marketing, sales, and advertising technology. This year’s program drew fierce competition, with thousands of nominations from over 15 countries, with Zappi joining iconic SaaS brands like Adobe, HubSpot and Klaviyo on the winner’s podium. The awards celebrate innovation and success across various categories, spotlighting companies that are pushing the boundaries of what’s possible in the marketing technology landscape.

This recognition from the MarTech Breakthrough Awards underscores Zappi's dedication to innovation, insight, and excellence. If you’re ready to make smarter, more consumer-centric business decisions, we invite you to join us. Experience the power of connected insights with Zappi.

Learn more about how Zappi can help your brand reach new heights.