Unlocking the Full Potential of Your Insights: Introducing Zappi Professional Services

At Zappi, we’ve always believed that technology is a catalyst for better consumer insights–a combination of smart tools that empower talented insights teams to deliver expert guidance and help their companies make better decisions. That’s why I’m delighted to introduce Zappi Professional Services, a new suite of capabilities designed to help teams extract even more value from the Zappi platform.

Over the years, we’ve seen that the most successful brands using Zappi aren’t just those with access to our platform—they’re the ones who develop agile processes and build consumer-centric strategies around fast, high-quality insights that help them learn overtime. But we also know that not every organization has the time or resources to optimize their insights function on their own. That’s where Zappi Professional Services comes in.

Our goal is simple: to help every Zappi customer put their customer at the center of every decision. Whether you need extra hands to execute research projects or strategic guidance to connect insights to business impact, our team of experts is here to help.

Zappi’s professional services are built on two key pillars: Project Services and Strategic Services.

Project Services: your extra set of hands

Research teams today are busier than ever, balancing tight timelines and competing priorities. Your marketing teams need insights to improve their advertising and product innovation yesterday. Our Project Services are designed to take the load off your plate so you can focus on making strategic decisions.

• Project Launch: Need help setting up your studies? We’ll partner with you to ensure your research is configured quickly and in a way that will optimize your learnings.

• Project Reporting: Turning data into actionable insights can be time-consuming. We’ve scaled AI tools across our platform to make that process easier, but we know that a human touch makes all the difference. Our team will analyze and summarize your findings so you can focus on applying them.

Strategic Services: connecting insights to business impact

If consumer insights are valuable on projects, they’re a game-changer when teams connect these insights across projects to create a true data asset. We have partnered with some of the world’s leading consumer brands – PepsiCo, Diageo, Heineken, McDonald’s and Reckitt among others – to build a connected, consumer-centric insights function. Our Strategic Services provide expert guidance to help you move from fast and agile data collection to strategic decision-making.

• Strategic Consultancy: Our experienced advertising and innovation consultants work with you to ensure insights address your business objectives.

• Database Review: We assess your dataset to help you harmonize and optimize your research structure for better long-term learning.

• Connected Learnings: By analyzing patterns across multiple studies, we help you extract bigger-picture insights that inform future strategy.

• Program Management: For global organizations managing complex insights initiatives, we provide dedicated support to drive adoption and efficiency across teams.

One of the biggest challenges we hear from customers is ensuring that they’re set up properly to get the most out of Zappi. That’s why our services also include a structured implementation phase, ensuring your platform configuration, taxonomies, reporting structures, and audience settings are optimized from day one.

For those who want even more customization, we offer tailored add-ons, such as:

• Tailored survey designs that align with your unique research needs.

• Bespoke benchmarking so your results are compared against the right competitive set.

• Custom audience builds to ensure your insights are derived from the right consumers.

This isn’t about offering extra services - it’s about accelerating your ability to drive impact with insights. 

Every investment you make in consumer research should bring you closer to stronger advertising, better products, and smarter business decisions. Zappi Professional Services ensures that happens, whether by giving you time back or by sharpening the strategic value of your research.

Insight shouldn’t be a bottleneck - it should be a catalyst for innovation and growth. With Zappi Professional Services, we’re making it easier for you to extract value from every data point, every project, and every insight.

I can’t wait to see the impact this will have for our customers, and I’d love to hear your thoughts. Get in touch today to explore how we can help you elevate your insights game.