Introducing Zappi’s Professional Services | Elevate Your Insights Game

Driving change isn’t easy. Every organization has its own unique research needs, resource gaps, and operational challenges. It can be difficult to navigate the successful adoption of new technologies and processes — no one should have to do it alone. 

That’s why we’re thrilled to officially launch Zappi Professional Services, a full suite of expert-led services designed to supercharge every stage of your insights journey. Whether you need additional customization of the platform, hands-on project support, upleveling of operational processes, or strategic advice on business objectives, we’ve got you covered.

Our Advertising and Innovation Systems are built to deliver connected and continuous insights, ensuring that you can test, analyze, optimize, and iterate seamlessly across your product and advertising development processes. And don’t forget about Brand Tracking, we also offer serviced support for that too! Our Professional Services exist to help you maximize the value of the Zappi platform, driving greater effectiveness and efficiency at every step. 

Combining best-of-class technology with this breadth of expert-led support, Zappi offers a holistic solution to keep pace with the evolving needs of your business and accelerate winning products and advertising.

Following our implementation and onboarding, our professional services all fall into one of two categories: project services or strategic services, so you get the right level and type of expertise at each stage of your insights journey.

Project services: Your extra set of hands

The Zappi platform was built for brand and insights teams to easily adopt and use themselves for research needs. But, if you lack internal resources or expertise (or simply don’t like the idea of self-serve), Project Consultancy is the answer. Opt into this serviced approach, and we partner you with a Zappi-certified research expert to your account. As an expert in our technology, you can think of them as your extra set of hands and brain, handling the heavy lifting in day-to-day research tasks. From configuring and launching studies to analyzing and reporting results from individual studies, we’ve got you covered.

"I have been so impressed with our Zappi Certified Consultant. Extremely capable and professional, with a great willingness to be flexible—exploring different action standards, testing top box vs. mean scores, and creating multiple chart options before finalizing the best approach. Really excellent!" - Selma Van‘t Hul, Mars Wrigley

Our project consultancy includes:

• Project launch: Support in scoping, configuring, and launching research projects.

• Project report: Deep-dive analysis and reporting to transform data into actionable insights.

Strategic services: Accelerating connected & continuous learning

To move beyond individual project testing and towards connected, continuous learning, our strategic services are designed to uplevel and accelerate insights transformation. Zappi empowers users with access to expert guidance and support on-demand. Our strategic services include: 

• Database review: We evaluate and analyze the status of your dataset within a particular category or market, delivering recommendations on how to augment your system setup to consistently answer the business questions that matter to you. 

• Strategic consultancy: Partner with a seasoned research expert to get on-demand advice in relation to your business objectives and strategies. Uplevel your team knowledge with insights guidance, deep dives and help to connect your learnings to business objectives. 

• Program management: For dedicated operational-level support, program managers act as extensions of your existing team to drive cross-functional alignment. For example, they can help align work across teams, coordinate initiatives and ensure that you meet evolving needs.

It all starts with the right technology foundation. 

To set up a successful program, it’s critical to start with the right platform and data setup. Building a consumer feedback loop for iterative product or ad development requires a thoughtful approach. During implementation and onboarding, we’ll guide you through a structured training and implementation to ensure the Zappi platform is fully configured to your needs. This includes solutions, audience settings, taxonomies and reporting structures.

For those looking for even deeper customization, we offer additional customizations to your platform and data set up. 

Optional implementation add-ons

These include solution tailoring (customized survey design), custom norm builds (benchmarking matched to your competitive landscape) and custom audience builds (designing and building your target audience), which collectively allow you to make Zappi truly your own.

“The tailored solutions we’ve developed with Zappi are integral to our processes, ensuring our internal stakeholders have access to robust, data-driven insights. Zappi’s expertise in automation, and platform integration has been invaluable in enhancing our capabilities. Their deep understanding of our requirements, combined with their innovative approach to scaling solutions, has significantly strengthened our decision-making. Additionally, their seamless implementation and collaborative approach make them an exceptional partner.” - Nataliya Silkina,  Pernod Ricard 

Zappi Professional Services are here to help! Sinead Jefferies, Zappi SVP of Professional Services explains, “Our customers get the most out of our platform when they have optimized their setup to be able to unlock the value of the dataset. That's why we designed our services to help all our customers benefit from our experience working with successful brands across the globe to get more value without the hard work.” 

Ensure you’re getting the most out of this industry-leading technology—whether by taking work off your plate or unlocking deeper, more strategic insights. Let’s build a better insights system together. 

Get in touch today to explore how Zappi’s Professional Services could support your business goals!