Meet the new ‘Ask Anything:’ Your go-to customizable survey solution

Staying ahead of the curve is more critical than ever for market researchers and consumer insights experts. Timely and accurate insights can make the difference between seizing a market opportunity and missing it entirely. 

With that in mind, we're thrilled to announce significant enhancements to our Ask Anything solution! Ask Anything is a customizable ad-hoc survey tool that allows you to gather timely insights on brand assets (such as logo, name, and claims testing), brand sentiment and perception, or current events.

The beauty of our new Ask Anything solution lies in its flexibility and ease of use, enabling you to tailor your questions and receive actionable answers quickly. Zappi's newly upgraded Ask Anything solution is now available and here to help. It’s designed to empower market researchers to operate at the speed of their business and today’s changing consumer without compromising on research quality.

It’s exciting to see the variety and breadth of use cases for customers taking advantage of Zappi’s Ask Anything solution, enabling consumer input to guide strategy and business decisions. Here are a few recent examples that inspired us.

1. How a large CPG company adapted their seasonal candy offerings 

A large consumer products company needed to quickly understand consumer behavior and attitudes towards their seasonal candy products. They sought insights on specific types of candies such as candy corn for Halloween, candy canes for Winter holidays, and jelly beans for Easter. The goal was to gather detailed feedback on consumer satisfaction and preferences, including desired improvements like juiciness, size, softness, and variety.

Using Zappi's Ask Anything solution, the company conducted targeted surveys for each season and candy type. The customizable nature of Ask Anything allowed them to craft specific questions related to consumption behaviors and preferences. For example, the survey on jelly beans included questions about current satisfaction levels and potential improvements consumers wanted.

By leveraging Ask Anything, the company gained rapid and reliable insights into consumer preferences for their seasonal products. This information enabled them to make data-driven decisions to refine their candy offerings, ultimately enhancing customer satisfaction and driving sales during key seasonal periods.

2. How a major food products manufacturer quickly tailored their products

A major meat products manufacturer needed to quickly understand various aspects of consumer behavior related to their meat products. They wanted insights on how fat content influences purchasing decisions, usage patterns of smokers by consumers, and awareness of brand/product recalls.

The manufacturer utilized Zappi's Ask Anything solution to conduct several targeted surveys. They investigated consumer preferences regarding fat content in meat products, explored how smokers use their devices, and assessed the general population's awareness of product recalls. The flexibility of Ask Anything allowed them to swiftly gather relevant data on these varied topics.

The insights gained from Ask Anything provided the manufacturer with actionable data to improve product development and marketing strategies. Understanding consumer behavior regarding fat content helped them tailor their product offerings. Insights on smoker usage informed product innovation, while recall awareness surveys ensured better communication and safety measures.

3. How a large financial institution optimized its reward programs 

A leading banking institution needed to understand how consumers think about and use reward programs. They also wanted to optimize their app and website by understanding consumer expectations and preferences for various interface elements.

This financial services company leveraged Zappi's Ask Anything solution to conduct multiple surveys. They explored consumer thoughts on reward programs, asking detailed questions about preferences and usage. Additionally, they tested different app and website interfaces by showing users various versions and asking what they liked, disliked, and preferred. They also queried users on their expectations when interacting with certain elements, such as clicking a "learn more" button.

Using Ask Anything, the financial institution obtained valuable insights into consumer preferences for reward programs, helping them enhance their offerings. Feedback on app and website interfaces allowed them to optimize user experience, ensuring that the digital platforms were intuitive and aligned with user expectations. This comprehensive approach helped the institution improve customer satisfaction and engagement across their digital channels.

Speed and ease of use

One of the most compelling benefits of Ask Anything is its ability to deliver fast and reliable results. As a market researcher, you need to adapt swiftly to changing market conditions and emerging trends. With Ask Anything, you can configure and deploy surveys effortlessly, ensuring you get the insights you need, when you need them. This streamlined process saves you valuable time, allowing you to focus on analyzing the data and making informed decisions.

Flexible and customizable

Ask Anything offers flexibility, enabling you to ask any question in the format that best suits your research needs. Whether you need to understand seasonal behavior shifts, gauge reactions to current events, or explore new product or brand expansion opportunities, Ask Anything has you covered. The platform supports various question types and analysis methods, ensuring that your surveys are as dynamic as possible and get the level of insights your research demands.

NEW quick tools to enhance your research capabilities

We’ve introduced seven new optional quick tools to the Ask Anything solution. These upgrades are designed to enable you to conduct more insightful research, ensuring you can make better-informed decisions swiftly.

1. Heatmaps: Get an at-a-glance view of how respondents interact with your content, identifying areas of high and low engagement.

2. Sentiment Analysis (for image): Quickly understand the emotional tone behind responses in reaction to an image, providing context to the data you collect.

3. Sentiment Analysis (for text): Quickly understand the emotional tone behind responses in reaction to a short body of text, providing context to the data you collect.

4. Text Highlighter: Highlight specific text segments to see which parts of your message resonate best.

5. Video Reaction with Sentiment Captured Second-by-Second: Gain fast, more detailed insights into how respondents react to videos, moment by moment.

6. A/B Test (for images): Compare different images to determine which one performs better in capturing audience preference.

7. Quick Rating (for images): Get rapid feedback on the appeal of up to five images, making it easier to decide which visuals to use in your campaigns. 

These new quick tools are not just add-ons; they are important enhancements that boost the capabilities of Ask Anything, making it a comprehensive tool for modern market researchers.

Here’s how you can get started with using Ask Anything:

1. Log in to Zappi: Navigate to the Solutions page. Scroll or use the search bar to locate and select Ask Anything.

2. Configure Your Survey: Follow the configuration screens through to checkout. Start by choosing your audience and sample size. For US markets, the maximum sample size is 2000, and for other regions, it’s 1000.

3. Choose Your Introduction: Select an introduction that shows text, an image, video, or nothing at all.

4. Create an Open Question: Formulate any open question to get unfiltered feedback on your topic. This supports data quality by encouraging genuine responses.

5. Select Optional Quick Tool: Use quick tools to gain insights on your image, text, or video.

6. Optional Questions: Include questions about emotional response, attribute association, and actions to take.

7. Add Custom Questions: Add up to 5 custom questions within the quoted price, or select from available options.

Easy configuration: Setting up your survey is a breeze with Ask Anything. The intuitive interface guides you through the process, from selecting your audience to crafting your questions. This ease of use means you can launch surveys quickly, without needing extensive training or technical support.

Fast and reliable results: Ask Anything is built for speed. Once your survey is live, you can expect rapid responses, allowing you to make timely decisions based on the latest data. This agility is crucial in today's competitive market landscape, where being first to act can provide a significant advantage.

Quality responses: At Zappi, we prioritize data integrity. Ask Anything incorporates advanced bot-detection strategies, open-ended quality checks, and respondent de-duplication to ensure you receive high-quality, reliable responses. You can trust that the insights you gather are accurate and reflective of your target audience.

Flexible questions, charts, and analysis: The flexibility of Ask Anything extends to its analysis capabilities. Customize your questions to suit your specific needs, and leverage a range of charts and analytical tools to interpret the data effectively. This versatility makes it easier to uncover meaningful insights and present them compellingly.

In times when consumers are more skeptical, knowledgeable, and have higher expectations than ever before, the most consumer-centric businesses that align their success with consumers win.

 Ask Anything stands out as a game-changing tool for market researchers and insights teams. Its customizable nature, combined with the new enhancements, ensures that you can gather the insights you need quickly and efficiently, without sacrificing quality.

Don't let slow, cumbersome research processes hold you back. Embrace the future of market research with Ask Anything and start making better-informed, consumer-oriented decisions today.

Ready to experience the benefits of Ask Anything for yourself? Contact us to start using this innovative solution with your existing Zappi subscription. Stay ahead of the competition and operate at the pace of your business with Zappi's Ask Anything.