Announcing our new book: "The Consumer Insights Revolution" by Zappi and PepsiCo!

Today, we are thrilled to announce the upcoming release of our new book, The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage. Co-authored by Zappi’s Steve Phillips and Ryan Barry, along with PepsiCo’s Stephan Gans and Kate Schardt, this groundbreaking book promises to reshape the landscape of consumer insights and market research.

But that's not all – we're equally excited to unveil the official cover artwork, meticulously chosen by consumers! That's right. We love consumer insights so much we leveraged them to pick our book cover.

As dedicated professionals deeply committed to understanding consumers, it was essential for us that our book reflected this unwavering passion. Using Zappi’s own solution, Screen It, we tested five original cover designs with 300 consumers in the UK and the US. Their feedback helped us select and optimize the winning design, ensuring it truly resonates with our audience.

Join us as a book ambassador!

We’re looking for passionate individuals to join our team as book ambassadors. If you're excited about The Consumer Insights Revolution and want to help spread the word, sign up here to become an ambassador. Ambassadors will receive exclusive early access to the book, promotional materials, and the opportunity to engage with the authors.

About the book

The Consumer Insights Revolution provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. You'll discover the secrets behind the transformation of PepsiCo consumer insights function into a globally connected, consumer-centric powerhouse.

The book dives deep into the complexities of market research, offering insights on how to:

• Modernize insights functions: Practical steps and real-life stories to evolve your insights team.

• Evolve strategically: Develop your people, processes, and technology to drive significant organizational change.

• Follow a framework for connected insights: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.

Discover How To:

• Move from fragmented operations to a cohesive, globally connected insights function.

• Implement agile research practices to stay ahead of market trends and consumer needs.

• Transition from data silos to integrated, democratically accessible data.

• Become a strategic partner within your organization, driving growth and innovation.

Celebrating our partnership with PepsiCo

We are thrilled to celebrate our incredible partnership with PepsiCo, whose expertise and collaborative spirit have been essential in bringing this book to life. A special thanks to Stephan Gans and Kate Schardt, whose invaluable insights have greatly enhanced the depth and practicality of our guide, making it a transformative resource for advancing market research practices.

Get updates about the book

For more information about the book and to stay updated on release details, visit our dedicated landing page here. This is the perfect place to learn more about the book’s content, meet the authors, and explore additional resources.

Stay tuned for more updates as we count down to the release of The Consumer Insights Revolution. We can’t wait for you to join us on this exciting journey!

About the authors:

• Steve Phillips: Co-founder and CEO of Zappi, a visionary in future-focused market research.

• Ryan Barry: President of Zappi, an expert in consumer insights and market research.

• Stephan Gans: SVP, Chief Consumer Insights and Analytics Officer at PepsiCo.

• Kate Schardt: VP, Global Insights Capabilities & Partnerships at PepsiCo.