AI Quick Reports: One-click analysis at every stage of advertising and product development

Zappi first introduced AI Quick Reports in beta last September, when it was first available for select solutions within the Innovation System. We’ve gotten amazing feedback and more than half of Zappi customers are using Quick Reports.

Since then, we’ve taken AI-powered analysis to the next level. AI Quick Reports are now widely available across Zappi’s Advertising and Innovation Systems, packed with powerful new functionalities and enhanced features designed for greater flexibility and ease of use. Gone are the days of late nights spent pulling data, manually writing reports and deciphering complex findings. With AI Quick Reports, Zappi takes care of the heavy lifting—so you can focus on what truly matters: making smarter, faster and more confident decisions.

By combining the power of AI with human expertise, AI Quick Reports give you a significant head start in research analysis—without compromising insight quality. In fact, they help ensure you never miss a key finding, giving you full confidence that you have the actionable learnings needed to optimize your ad or product.

Quick Reports are designed to save time and improve decision-making by simplifying data interpretation through pre-configured norms and benchmarks and reducing the time spent on manual analysis, as well as report preparation. Ultimately, you get about 90% of the insights you need within moments of survey completion. Using AI Quick Reports, Zappi customers report time savings anywhere between one hour to multiple days, which could translate into significant savings.

To start, our AI agents scans your data and extract the key takeaways. The approach uses a decision-tree logic to maintain relevance and conciseness, ensuring that each report is tailored to the unique results for that individual stimulus.

It then builds a report in just one click that’s almost stakeholder ready. Quick Reports aren’t just about speed—they’re also about flexibility. We want you to have the control to edit and customize to your needs, while also using it as a starting point to understand the research results quickly and at glance yourself.

These reports are dynamically generated, with content varying based on the survey's results. This gives you a jumpstart on your analysis while still allowing full editing access, so you can review, update and tweak content, sections and details as needed. To make your workflow smoother and more efficient, AI Quick Reports now offers:

• Deeper data exploration: Use the integrated toolbar to dive deeper into your results and access a high-level summary of the report’s key attributes.

• Fully editable reports: Edit text and easily move, add and delete sections to fully customize and tailor reports.

• Copy & paste capabilities: Need just a specific section? Simply copy and paste the insights, charts or text you need.

• AI-powered verbatim analysis: Likes, dislikes and key messages are instantly themed and quantified with assigned percentages, providing a more granular and accurate analysis of verbatims. Only available for select solutions.

• Flexible export options – Instantly download your report as a PDF (get data in an Excel file).

Check out a walkthrough of our most recent expansion of use and flexibility here

All of this is presented in a concise, easy-to-digest format—ensuring that your team has all the essential insights at a glance. When you generate a Quick Report, here’s what you can expect:

Executive summary – A clear, easy-to-read summary of the best and worst-performing stimuli, along with the main reasons respondents favored or rejected them.  Think of this as a quick read on the overall outcome of the test, combining both quantitative and qualitative metrics.

Key performance indicators (KPIs) – You’ll also get a primary KPI summary, consisting of a high-level overview of the results across all KPIs, outlining strengths and weaknesses. This also includes rankings for the top 10 stimuli with detailed explanations for the top three, all presented in a visually engaging layout. For more, you can hover over charts for deeper insights.

Rich diagnostic sections: A deeper analysis into areas where specific KPIs require attention is also included. Specifics depend on the solution but can include things like: 

• Top heatmap - Clear visuals of which areas of the top ranked stimulus are most and least liked.

• Audience breakdown – Instantly see key trends with high-level visual analysis of audience preferences and engagement.

Demographic and contextual information: Essential background information to enhance data interpretation and ensure your insights are based on the right context.

Quick Reports can be used for every stage of development. Whether it's advertising or innovation research, AI is right there next to you while you’re using Zappi. Let’s take this example:

When you’re in the early stages of developing product ideas, designs or claims, you need a fast and effective way to compare, test and determine the best direction to move forward. That’s where Screen It comes in—an essential tool that allows you to gather insights, compare concepts and make data-driven decisions with confidence. And now, Quick Reports are available to take this even further. Check it out here

While Zappi provides rich diagnostics, key metrics and advanced segmentation capabilities, allowing teams to dive deep into their research results, sifting through all that valuable data can be time-consuming and resource-intensive. And let’s be honest—who has extra hours in the day to manually analyze findings, extract key takeaways, and compile stakeholder reports? More often than not, you find yourself working late, trying to piece together insights and risking the chance of missing crucial data points. That’s where AI Quick Reports come in. 

See this AI Quick Report using Zappi’s Activate it 2.0 solution (Beetle Juice Z + Mountain Dew)

With one click, you get insights into what is working and what isn’t, so you know both what to move forward and what not to, as well as what specifically is resonating with buyers, so that you optimize, iterate and put back into the testing cycle. Then, once you’re ready to test at the next stage of executions for your advertising or nest products, AI Quick Reports will be there too. 

AI Quick Reports are now available for the following tools: Screen It 2.0, Amplify 2.0, Creative 2.0, Activate It, Activate It Early, Optimize Price, and will soon be available for Optimize Reach and Rank. For a full list of all solutions and categories, read our knowledge base article.

Ready to transform your research process? Try AI Quick Reports today! You can access your report directly from the platform. Not a customer? Check out the webpage here or get in touch with Zappi to learn more.