Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

We are excited to announce the Beta release of our new Brand Health KPI Trackers. This solution is set to redefine the way marketing and insights teams can track, measure, and optimize their brand health in today’s fast-paced, ever-evolving market environment. And, most importantly, with this release, we’re making brand tracking more broadly accessible!

Every brand and logo owner can now make smarter decisions, no matter what your budget. So, if you don’t have a pulse on your brand data, now you can!

Brand tracking has always been a critical component for informed decision-making, helping businesses understand their brand’s performance, audience perception, and areas of opportunity. However, traditional brand tracking methods are often slow, expensive, and complex,  limiting their value in an increasingly agile marketplace. More specifically, teams using traditional methods are limited by infrequent data collection, costly setup, and delayed insights, making them less effective for modern business needs!

At Zappi, we’re changing the game with a more frictionless, scalable, and cost-effective way to track your brand’s health—delivering metrics that matter without the headaches. Our robust but simple framework allows brands to understand the key components of their brand in real time and at a fraction of the cost of traditional approaches.

Our new Brand Health KPI Trackers offer a streamlined, scalable solution for continuous brand tracking that can work for all brands, not just the big players. Here are some of the key features of our offering:

• Affordability and Flexible Pricing: Accessible to teams, brands, and organizations of all sizes; we’re bringing trackers to market with an industry-disrupting price tag 

• Continuous Data Collection: With monthly waves of n400 respondents per month, our trackers provide consistent and reliable insights that can be tailored to your brand's needs.

• Real-Time Reporting: Gain access to critical metrics like brand awareness, consideration, usage, and more with instant access to results as they come in.

• Standardized Templates & Customizable Questionnaires : Whether you need standard KPIs or specific brand attributes, our survey templates are adaptable, allowing for a customized approach.

Survey templates tailored to your industry

Our brand health tracker is designed with flexibility in mind, offering customizable templates based on your industry’s needs. For example, our Durables and Services survey templates includes:

• Awareness: Spontaneous and Prompted Brand Awareness, Category Entry Point Brand Association.

• Brand Attributes: Attribute/Image Associations, Brand Appeal.

• Consideration and Brand Behavior: Purchase drivers, Brand Barriers, Length of Time Using.

• Category Behavior: Purchase intent, frequency, and touchpoint recall.

• Additional KPIs: Brand Satisfaction, Likelihood to Recommend, and more.

You can choose from optional modules to dive deeper into specific areas such as communication effectiveness or category insights, ensuring your tracker is fully tailored to your goals.

We offer both continuous tracking with a longer-term commitment of a year-long with our classic Brand Health KPI Tracker, or a one-offmarket exploration of the Brand Health KPI Snapshot.

Our classic brand health KPI tracker (runs continuously)

Our Brand Health KPI Trackers offer a comprehensive yet streamlined solution for continuous brand tracking that adapts to brands of all sizes. Here’s what you can expect:

• 12 months of continuous tracking with monthly waves of over 400 respondents per month.

• Paced and consistent data collection that ensures reliable and accurate insights.

• Data weighting combined with panel blends for consistency, giving you confidence in the results.

• Category addressable audiences and customized survey modules that let you tailor your tracking program to your brand’s unique needs.

• Automated reports with data exports, filtering, and cross-tabs for easy and intuitive analysis.

• Flexible delivery options: choose between self-service or full-service consultancy based on your preferences.

Brand health KPI snapshot (runs once)

• Involves a single project commitment and is designed for a single dip to measure Brand Health KPIs or Attributes & Usage within a category.

• Includes a set survey with pick and mix modules.

Join us in reimagining brand health tracking for today’s agile world. 

Our Beta offering is officially available today, September 10th, giving you an exclusive opportunity to be among the first to leverage our new branding tools and provide feedback that will shape the future of brand tracking. Learn more about the offering here.

Schedule time with us to learn more!