Introducing AI Quick Reports: rich insights in a click

In today’s fast-paced market, staying ahead of the curve requires more than just traditional methods of consumer research. It requires agility, speed, and, most importantly, the ability to leverage cutting-edge technologies. That’s why we’re thrilled to introduce our latest innovation at Zappi – the AI Quick Reports feature, designed to transform how you approach research analysis and optimize your creative process.

At Zappi, we believe that artificial intelligence (AI) is more than just a buzzword; it's a game-changer for customer-led innovation. AI enables businesses to be more agile, allowing for quick pivots and doubling down on successful innovations. It helps create a seamless integration between testing and development, ensuring that insights are continuously optimized and validated.

Today, we believe in the necessity of a ‘create, test, analyze, and optimize’ approach. By incorporating AI into this cycle, we can move away from disjointed research ecosystems and create a connected, continuous process that drives faster and more effective work. After launching AI-powered concept optimization earlier this year, which automatically incorporates consumer feedback and generates revised concepts, we're now excited to unveil our newest AI-powered feature. Now, moving from testing through analysis phases becomes a more efficient and less human-dependent  part of the process.

We’re excited to unveil our newest AI-powered feature, AI Quick Reports, designed to streamline the research analysis process and help you extract meaningful insights faster than ever. With AI Quick Reports, you can quickly generate comprehensive reports that highlight key findings and actionable insights, allowing your team to make informed decisions without delay.

The AI Quick Reports feature leverages LLMs with a human-centric approach to automatically analyze  research data, providing you with a concise yet detailed overview of your research conclusions and recommendations., providing you with a concise yet detailed overview of your research. This means less time spent sifting through data and more time focusing on what truly matters—developing innovative products and solutions that resonate with your consumers.

AI Quick Reports is now available within Zappi's innovation suite of products, including Activate It and Activate It Early, and soon to be available across its key advertising tools.

AI Quick Reports are designed to move you from raw data to clear, actionable insights with a single click of a button And, if you get the validation that you need, AI Quick Reports can speed your decision-making to take a new concept to market fast! Think of it as having a top-notch data analyst on speed dial who’s ready to whip up a custom report at a moment's notice.

This is the next step in our mission to shrink the distance between data and informed decisions. More than that: it gives insights teams the time back to focus on connecting data from across projects to inspire the team’s next great idea. 

1. Get a Better Starting Point: Instead of starting with a blank canvas, AI Quick Reports provide a massive head start by delivering a detailed analysis of how your stimulus is being received, what to optimize, and why. This helps you understand the impact of your concepts right away.

2. Enhance Agile Innovation: AI Quick Reports seamlessly integrate into the agile innovation flywheel, providing the actionable data needed for optimization. Whether you’re making a go/no-go decision or fine-tuning a concept, these reports give you the validation required to confidently move forward.

3. Utilize Expert-Led Rules and Advanced Analytics: Each AI Quick Report leverages a decision-tree logic system and a robust set of expert-led rules. This ensures that every report is tailored to the unique results of individual stimuli, combining the best of human expertise with AI efficiency.

4. Powerful Integration of Qualitative and Quantitative Data: By integrating both types of data in a human-like manner, AI Quick Reports deliver consultant-level reporting, enhancing the depth and clarity of insights provided.

5. Focus on Meaningful Work: With automated AI-powered analysis, there’s no need to waste time on mundane tasks. AI Quick Reports handle the heavy lifting, allowing you to focus on strategic decision-making and deeper analysis.

6. True IP protection: Because the AI is leveraged by Zappi via our external agreements with Generative AI vendors, no data included in the quick reports is shared to train AI models. Customers can rest assured that their data will be protected, without the risk or IT headaches.

AI Quick Reports are just the beginning of what’s possible with AI-powered innovation at Zappi. By automating the tedious aspects of research analysis, we allow insights professionals to focus on what truly matters—uncovering meaningful insights and driving impactful decisions. Our goal is to bring you connected, impactful insights faster and smarter than ever before. And this is just the beginning.

So, if you’re ready to spend less time stuck in data and more time leading your team to the next breakthrough, it’s time to give AI Quick Reports a spin. The future of agile innovation just got a whole lot quicker.