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Let's Do This / Split

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

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Inside Insights Podcast | Zappi

Podcast

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Leonard Murphy Blueberry Website Tiles 2

Emerging trends and watchouts in market research

Podcast hero - Deirdre van Zyl 

Innovating on the edges: How to navigate AI and complex markets

Headshot Size Position Website Tiles Steve Phillips

How AI Agents will change the way brands innovate

Brett Townsend Mango Website Tiles (1)

Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

Inside-Insights-podcast Richard Shotton Website Tiles

How to use behavioral science to influence people and understand consumers

Inside Insights podcast Jacci Weber - consumer insights and ai

Jacci Weber 

Why consumer insights + AI = real world superpowers 

Helen Wolf Colgate

Build it and they will come: How to systematize data for the whole organization

Stephan Gans leveling up insights podcast

Stephan Gans Mango

Leveling up the insights function: From disconnected to connected

How to use AI to change the game

Jordan Cusner popeyes headshot

How to create and embed an insights department

Nic Umana Website Tile

Innovating for the future

Grant Feller Website Tile

How to get the CEO to give a sh*t about insights

Joel Renkema Website Tile

How to be the boss you wish you’d had

Nataly K Website Tile

Connecting the dots: The importance of globally connected insights

Bianca-J Website Tiles

The power of researching early and often (and doing sh*t that scares you)

Kate Headshot Size Position Website Tiles

How to perform while you transform

Podcast / Tassia Jack / Headshot Website Tiles

Why sample consistency is everything

Kim Headshot Size Position Website Tiles

Best in snow: The UK’s top Christmas ads 2023

Ivan Headshot Size Position Website Tiles

Drinking the honey: Customer centricity as a superpower

Simon Headshot Size Position Website Tiles

Losing the fear: How to embrace AI for creativity

Lizzie Penny & Alex Hirst Headshot Website

Breaking down a one-size-fits-all work system

Breaking down the stereotype of a one-size-fits-all work system

Febronia Ruocco Website Tiles

Creating impact: AI, LinkedIn, coaching and beyond

patricia-ryan-img@2x

Unlock your team's full potential

Kicking short-termism to the curb: Unlock your team's full potential

Jo Lepore headshot

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

Putting foresight on the map

Ryan + Babita Cannes podcast

Cannes you believe it? Takeaways from Cannes Lions '23

Matt-C Website Tile

This is how you innovate

Oksana Sobol Website Tile

Oksana Sobol, Insights Lead at The Clorox Company, explains the power of elastic thinking for insights, why up to 80% of insights are ignored by some decision makers and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.

Elastic thinking: Connecting insights to decision making

The power of elastic thinking: Connecting insights to decision making

AI live (1)

What does AI mean for the future of market research & beyond?

Stefania Gvillo Headshot

How to be an insights transformation superstar

Rob-Volpe Headshot

How to elevate your insights with empathy

JulioFranco1

Why insights teams need to break the wheel to make a bigger impact

Jane-W Headshot

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.

How to be an electrifying brand leader 

Lightning in the bottle: How to be an electrifying brand leader

Super Bowl podcast

Super Bowl 57: The ads that scored major points this year

Kim Malcolm

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Jorge Calvachi

Jorge Calvachi from La-Z-Boy talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Bringing insights to an iconic brand after 95 years

Lauren Governale

Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch and reveals her process for attributing insights and measuring her team’s success.

Let’s talk about sex: Insights in the telehealth sector

Clay Jones

Fixing the founding flaw of matrix organizations

Bianca Pryor

Making magic: Using insights to create great TV

Filtered-Jing-Headshot

How to approach your category with consumer insights

How to approach your category like it's your first day on the job

MarkRitson-Website-img

Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years. 

What’s changed in marketing (and what hasn’t)

How to do marketing people love

Bonus podcast episode Ryan and Patricia

What it takes to be an (almost) perfect insights professional

Natalia Lumpkin podcast image

Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders & suppliers into the heart of her insights team, what it means to be customer-centric and reveals the skills insights leaders need to become the ‘whole enchilada.’

Lessons from a legend: Transforming insights

Lessons from a legend: Transforming insights before it was cool

Shazia Ali podcast image

Why you need empathy to fuel growth

Michelle Gansle podcast image

Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

How to power your insights career

Steve Phillips podcast image

Steve Phillips, Founder and CEO of Zappi, reflects on what he's learned through building an industry-changing company, some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize. 

How consumer insights will get its power back

 Marie Van Blaricum podcast image

Being a purpose-driven leader

05.Christian2

Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles informed his global FMCG role, why getting innovation wrong is like being bad at golf and reveals the three characteristics he looks for when hiring insights professionals.

How to be a global insights leader

02.Tony

Why insights leaders should think like four-year-olds

03.Jo

Advertising as art: How ad testing enhances creativity

04.Udi

A masterclass in making your brand stand out

01.Giles2-

Fall in love with the problem, not the solution

Why you should fall in love with the problem, not the solution

Bill

Applying design thinking to insights

Democratizing insights in a decentralized organization

Nora2

How to be a better leader (and a better human)

Stephan (2)

Global tools, local insights, smarter decisions

James

Building a connected insights ecosystem

Christine Avallone podcast image

How to master ‘always on’ advertising

Lindsey Gladden podcast image

Lindsey Gladden, shopper insights for PepsiCo, Keurig Dr Pepper and Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences and shares the best advice she’s received on how to do shopper research.

How to research shoppers in a post-pandemic world

Paula Tripp podcast image

Forging a path to real representation in research

11.Bonus-min (1)

BONUS EPISODE: Top 7 takeaways from season 2

10.Patricia

Inside the mind of a customer transformation legend

Nick Graham podcast

Listening like a leader

08.SoFi

Landing insights without an insights team

07.Pepsi (1)

Putting the consumer at the heart of creative development

AlexLucy (1)

Leveraging software to save time and maximize impact

Leveraging software (& trust) to save time and maximize impact

05.Jessica

How to empower your insights teams to drive change

From intel to insights: How to empower teams to drive change

04.Karen

How to be the professional & the partner

Frank Santiago podcast image

Setting up a world-class knowledge management system

02.Joseph

How to stay agile in 2021

01.Cedric-min

The innovation game

Elaine

Elaine Rodrigo: Embracing the twists & turns of life

Michael

Michael Brereton: Shaping insights professionals of the future

Kate

Kate Schardt: Transforming the world of insights

Diane

Diane Hessan: Diving deeper into voter behavior

03.Eric-Salama-20190122091555360 filter

Eric Salama: Influencing decisions in a data-filled world

02. Theo Francis

Theo Francis: Elevating conversations that matter

01. Litthya Burgin

Litthya Burgin: Overcoming the expected & the unexpected

Inside Insights

Let's. Do. This.