We made it: We’re officially a B Corp

We’re thrilled to announce that Zappi is an officially certified B Corporation.

With this fancy new status, we’re joining a community of more than 4,000 organizations in 153 industries and 78 countries — including beloved brands such as Patagonia and Ben & Jerry’s, that use business as a force for good.

Not only that, Zappi is now one of the few consumer insights data platforms to have achieved such distinction. Fortunately, there is so much happening in our ecosystem these days — whether it’s the net-zero commitment, using tech for good or the diversity and inclusion pledge— so being recognized as one of the pioneers in the insight world makes us even prouder of what we have achieved.

From our earliest days, we knew we wanted Zappi to be a different sort of business; a business committed to building something bigger than ourselves, disrupting the status quo and showing real leadership. Becoming a B Corp is our way of making ourselves accountable for our impact on people, the planet and the communities we serve, signalling to everyone in the company the type of organization we want to be.

While we’ve championed causes like social justice, climate change and diversity and inclusion in our industry, as a sustainable and responsible tech company, there is so much more we can (and should) do. As we keep scaling our business and hiring diverse talent, we need to be more conscious about our impact, as a company, on the communities we serve around the world. It’s our responsibility to do more to build a better future for everyone.

Naturally, taking a more intentional approach will require aligned, focused, hard work — but we are not worried about that. We decided to pursue B Corp because we think it is the right thing to do. But being certified is not the finish line — it’s a jumping-off point to continue scaling our mission-driven business model.

As part of B Corp’s process, our business was assessed in five key areas: governance, customers, workers, environment and community. Based on this, we have been given an overall score based on a range of things, from our social and environmental impact, our addressability of community-oriented problems and our transparency as a business, to our employee diversity and our charitable giving commitments.

Companies that score more than 80 points (out of 200) are officially certified, and to maintain such status, they must be recertified every three years. To add some color, Patagonia, the mothership B Corp, has 151.5 points, while Ben & Jerry’s has 110, and WeTransfer comes in at 80.4. With a score of 92.1, we’re confident we’re on the right track, but we also see significant room for improvement to build a more progressive, responsible and sustainable business.

Anyone can read our assessment report, which offers more transparency into how we are running our business.

We believe that being a certified B Corp should be an ambition that every company aims to achieve, so we want to invite all our peers and fellow tech companies to join us in the movement of using business as a force for good. This B Corp recognition is part of our journey, and we’re keen to continue our commitment through these key goals:

• Further our carbon neutral commitment: This will continue to be the cornerstone of our ongoing environmental efforts. We will look at ways to continue to reduce our environmental impact and increase our offsetting investments appropriately.

• Create a meaningful workplace: We’ll continue to invest in our people to support their development and physical, mental and financial wellbeing. It means being a leader in creating a more diverse and equitable culture and industry.

• Having an impact on our communities and using our tech for good: We’ll reinforce our partnership with our suppliers and customers to have a positive impact on the world around us, including expanding our pro bono research services and using our platform for good. It also means expanding our partnerships with a range of community groups, using our resources and skills to support their vital work.

Going through this whole process has been incredibly valuable. It helped us to put a framework around the initiatives we have in place and to think critically about the impact of our business. It also forced us to reflect on what we can improve and do better while enlightening and motivating everyone involved.

Yes, we have a long way to go, but as we know from our creator community, starting is often the hardest part. I’m proud of the work we’re doing and excited about what the future may hold for our business as we join this group of like-minded organizations using the power of business to address the greatest challenges of today’s complex world.