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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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Introducing Zappi’s Professional Services | Elevate Your Insights Game

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AdMiration Magnum SEO

AdMiration feature: Magnum's "Nothing Cracks Like Magnum"

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Marketing x AI SEO

The AI-ready marketer: How to structure data and tech for smarter campaigns

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Pro and Prebiotic sodas SEO

Inside the prebiotic & probiotic soda boom: Consumer trends and top picks

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Product Innovation Framework SEO

These product innovation frameworks turn ideas into winners

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Ad Campaign Optimization SEO

Beyond "pass or fail": Mastering ad campaign optimization (not just testing)

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AdMiration Chipotle SEO

AdMiration feature: Chipotle’s “Unfolded”

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Simply pop SEO

Innovation spotlight: Simply Pop Prebiotic Soda

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CMOs x Insights leaders collab SEO

Building bridges: How CMOs and insights leaders can collaborate for growth

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Ready to drink alcoholic bevs SEO

Sip, sip, sell: How RTD brands are stirring up advertising

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CPG advertising SEO

AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know 

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QSR trends SEO

Tech, trends, and tacos: A deep dive into modern QSR

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Totinos Chazmo series AdMiration SEO

AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign

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Data driven CMOs SEO

From insights to impact: The CMOs using data to win

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Snack industry trends 2025 SEO

Snack trends unwrapped: What’s shaping snack purchases in 2025

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Iconic alcohol branding SEO

The secrets behind iconic alcohol branding: From craft to luxury

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Advertising spokespeople SEO

Beyond the face: How the right advertising spokesperson can transform your brand

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Dove Admiration SEO

AdMiration feature: Dove’s “Moist Humor”

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How to develop your Super Bowl advertising with Zappi featuring PepsiCo

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Free peanuts: A winning advertising strategy for alcohol brands

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Implicit Research SEO

The marketer’s guide to implicit research: What it is and why it matters

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AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”

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Innovation spotlight: Lay’s All Dressed chips

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How leading brands are transforming innovation with AI and connected data

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Market segmentation SEO

Market segmentation research: Real world application & tips

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Super Bowl ad awards SEO

Super Bowl LIX advertising awards 

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Winning with Wellness in 2025: Healthier Snacks and Zero-Proof Drinks on the rise with consumers

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Remembering 2024, Zappi-style: Celebrating a year of consumer-centric innovation, big wins, and partnerships with brands like PepsiCo, McDonald’s, and Reckitt!

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Zappi's 2024 year in review

Zappi’s Year in Insights

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Elevating the role of research with behavioral science

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Emerging trends and watchouts in market research

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Supercharging your innovation development for competitive advantage

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Innovating on the edges: How to navigate AI and complex markets

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How AI Agents will change the way brands innovate

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How top brands are using AI for insights

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How PepsiCo went “meta” to improve creative effectiveness by 30%

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Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

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Discover Zappi's AI Concept Creation Agents – rapidly generate, refine, and optimize product ideas using real consumer data to accelerate innovation.

Creativity at the speed of consumers: AI Concept Creation Agents now in beta!

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Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

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How to use behavioral science to influence people and understand consumers

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Jacci Weber 

Why consumer insights + AI = real world superpowers 

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Using AI to supercharge customer-led innovation

On-demand webinar / Winning advertising w/ Kim & Janine. Three people floating in the air. Their heads connected to TV screens and wired to each other.

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The inaugural Connected Insights Conference

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Build it and they will come: How to systematize data for the whole organization

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From testing to learning: How Diageo used consumer feedback to expand in Africa

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Discover Zappi’s new Brand Health KPI Trackers in Beta! Track, measure, and optimize your brand’s performance with affordable, real-time insights today.

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Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

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Introducing AI Quick Reports by Zappi: Get actionable insights in seconds, streamline research analysis, and supercharge your decision-making with AI.

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Introducing AI Quick Reports: rich insights in a click

Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

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From order-taker to strategic partner: PepsiCo’s insights evolution

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How researchers can use AI to do a reverse take over of marketing

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Announcing our new book: "The Consumer Insights Revolution" by Zappi and PepsiCo!

Ask Anything is a customizable ad-hoc survey tool that allows you to gather timely insights on brand assets (such as logo, name, and claims testing), brand sentiment and perception, or current events.

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Ask Anything

Meet the new ‘Ask Anything:’ Your go-to customizable survey solution

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Elevate your personal brand as an insights leader using LinkedIn

Putting consumers at the heart of your brand strategy. A person floating in space with a lot of planets orbiting around them.

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Putting consumers at the heart of your brand strategy

Stephan Gans leveling up insights podcast

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Leveling up the insights function: From disconnected to connected

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Zappi Recognized as Best AI Startup by SaaStock USA

McDonald's fries and secret sauce (Webinar)

McDonalds secret sauce

McDonald’s secret sauce: Using connected insights to spot its next hit menu item

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain