Lets do this / Giraffe (webP version)

Let's Do This / Split

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Zappi SEO Image

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

AI Quick Reports / Blog

AI Quick Reports / SEO

AI Quick Reports: One-click analysis at every stage of advertising and product development

AdMiration Liquid Death Hero

AdMiration Liquid Death SEO

AdMiration feature: Liquid Death’s “Kegs for Pregs”

AI Quick Reports advertising Hero

AI Quick Reports advertising SEO

Your guide to AI-powered advertising campaign analysis

Insights driving impact with CMOs Hero

Insights driving impact with CMOs SEO

An insights leaders' guide to driving business impact with the CMO

Programmatic advertising Hero

Programmatic advertising SEO

Programmatic advertising explained: Strategies, benefits & future trends

Social Media Market Research Hero

Social Media Market Research SEO

Beyond likes and shares: Mastering social media market research

Professional Services Blog / Hero

Professional Services Blog / SEO Image

Introducing Zappi’s Professional Services | Elevate Your Insights Game

CMOs x Insights leaders collab Hero

Unlock insights faster with Zappi Professional Services—expert-led support to optimize research, connect data to strategy, and drive smarter business decisions.

survey panels seo hero

Unlock the Full Potential of Your Insights with Zappi Professional Services

Unlocking the Full Potential of Your Insights: Introducing Zappi Professional Services

AdMiration Magnum Hero

AdMiration Magnum SEO

AdMiration feature: Magnum's "Nothing Cracks Like Magnum"

Alarm clock

How professional insights services make your team more productive

Marketing x AI Hero

Marketing x AI SEO

The AI-ready marketer: How to structure data and tech for smarter campaigns

Pro and Prebiotic sodas Hero

Pro and Prebiotic sodas SEO

Inside the prebiotic & probiotic soda boom: Consumer trends and top picks

Ad Campaign Optimization Hero

Ad Campaign Optimization SEO

Beyond "pass or fail": Mastering ad campaign optimization (not just testing)

Product Innovation Framework Hero

Product Innovation Framework SEO

These product innovation frameworks turn ideas into winners

AdMiration Chipotle Hero

AdMiration Chipotle SEO

AdMiration feature: Chipotle’s “Unfolded”

Simply pop Hero

Simply pop SEO

Innovation spotlight: Simply Pop Prebiotic Soda

CMOs x Insights leaders collab SEO

Building bridges: How CMOs and insights leaders can collaborate for growth

Ready to drink alcoholic bevs Hero

Ready to drink alcoholic bevs SEO

Sip, sip, sell: How RTD brands are stirring up advertising

CPG advertising Hero

CPG advertising SEO

AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know 

QSR trends Hero

QSR trends SEO

Tech, trends, and tacos: A deep dive into modern QSR

Totinos Chazmo series AdMiration Hero

Totinos Chazmo series AdMiration SEO

AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign

Data driven CMOs Hero

Data driven CMOs SEO

From insights to impact: The CMOs using data to win

Snack industry trends 2025 Hero

Snack industry trends 2025 SEO

Snack trends unwrapped: What’s shaping snack purchases in 2025

Iconic alcohol branding Hero

Iconic alcohol branding SEO

The secrets behind iconic alcohol branding: From craft to luxury

Advertising spokespeople Hero

Advertising spokespeople SEO

Beyond the face: How the right advertising spokesperson can transform your brand

Dove Admiration Hero

Dove Admiration SEO

AdMiration feature: Dove’s “Moist Humor”

Landing page / Hero / Super Bowl webinar

How to develop your Super Bowl advertising with Zappi featuring PepsiCo

Free peanuts advertising strategy Hero

Free peanuts advertising strategy SEO

Free peanuts: A winning advertising strategy for alcohol brands

How consumer behavior impacts advertising hero

Winning with Wellness in 2025: Healthier Snacks and Zero-Proof Drinks on the rise with consumers

Zappi's year in insights Hero

Remembering 2024, Zappi-style: Celebrating a year of consumer-centric innovation, big wins, and partnerships with brands like PepsiCo, McDonald’s, and Reckitt!

Zappi's year in insights_SEO

Zappi's 2024 year in review

Zappi’s Year in Insights

Hero image / Webinar / Behavioral science

Elevating the role of research with behavioral science

Leonard Murphy Blueberry Website Tiles 2

Emerging trends and watchouts in market research

Several people hanging form a cloud wearing VR goggles

AI in innovation / Hero image

Supercharging your innovation development for competitive advantage

Podcast hero - Deirdre van Zyl 

Innovating on the edges: How to navigate AI and complex markets

Headshot Size Position Website Tiles Steve Phillips

How AI Agents will change the way brands innovate

CIC AI webinar hero

How top brands are using AI for insights

Pepsi meta webinar hero

How PepsiCo went “meta” to improve creative effectiveness by 30%

Blog / Innovation system / Hero image

Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

AI Concept Creation Agents hero

Discover Zappi's AI Concept Creation Agents – rapidly generate, refine, and optimize product ideas using real consumer data to accelerate innovation.

Creativity at the speed of consumers: AI Concept Creation Agents now in beta!

Brett Townsend Mango Website Tiles (1)

Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

Inside-Insights-podcast Richard Shotton Website Tiles

How to use behavioral science to influence people and understand consumers

Inside Insights podcast Jacci Weber - consumer insights and ai

Jacci Weber 

Why consumer insights + AI = real world superpowers 

Gen AI in Ads article hero

Using AI to supercharge customer-led innovation

On-demand webinar / Winning advertising w/ Kim & Janine. Three people floating in the air. Their heads connected to TV screens and wired to each other.

Hero / On-demand webinar / Winning advertising w/ Kim & Janine

The inaugural Connected Insights Conference

Helen Wolf Colgate

Build it and they will come: How to systematize data for the whole organization

Hero / Diageo webinar

From testing to learning: How Diageo used consumer feedback to expand in Africa

Brand tracking pins

Discover Zappi’s new Brand Health KPI Trackers in Beta! Track, measure, and optimize your brand’s performance with affordable, real-time insights today.

SEO / Brand tracker

Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

Robot_SEO_Thumbnail

Introducing AI Quick Reports by Zappi: Get actionable insights in seconds, streamline research analysis, and supercharge your decision-making with AI.

Zappi AI reports

Introducing AI Quick Reports: rich insights in a click

Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

From order-taker to strategic partner: PepsiCo’s insights evolution. - an image with a few people looking at charts floating in the air.

Quirks NY Hero image

From order-taker to strategic partner: PepsiCo’s insights evolution

Steve AI webinar Hero

How researchers can use AI to do a reverse take over of marketing

Zappi book / 3 formats

Announcing our new book: "The Consumer Insights Revolution" by Zappi and PepsiCo!

Ask Anything is a customizable ad-hoc survey tool that allows you to gather timely insights on brand assets (such as logo, name, and claims testing), brand sentiment and perception, or current events.

Ask Anything. A an image with a blue background and platform screenshots.

Ask Anything

Meet the new ‘Ask Anything:’ Your go-to customizable survey solution

Elevate your personal brand as an insights leader - A Linkedin screen 

Hero / Webinar / Personal brand

Elevate your personal brand as an insights leader using LinkedIn

Putting consumers at the heart of your brand strategy. A person floating in space with a lot of planets orbiting around them.

Hero / Pepsi webinar / Customer centricity

Putting consumers at the heart of your brand strategy

Stephan Gans leveling up insights podcast

Stephan Gans Mango

Leveling up the insights function: From disconnected to connected

Zappi Best AI Startup Saastock hero

Zappi Recognized as Best AI Startup by SaaStock USA

McDonald's fries and secret sauce (Webinar)

McDonalds secret sauce

McDonald’s secret sauce: Using connected insights to spot its next hit menu item

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain