AGILE RESEARCH SYSTEM - IDEA SCREENING

Bring your best ideas to the surface

Find the ideas that work for your audience. Shape the best ones and polish them with consumer insights.

Pepsico logo in black on a transparent background
The logo for Reckitt.
Vodafone logo in black on a transparent background
McDonalds logo in black on a transparent background
The Clorox Company logo in black on a transparent background
SoFi logo in black on a transparent background
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Your research questions answered

More than 69,000 ideas tested by some of the most innovative global brands.

    How can I narrow down a long list of ideas and find the winners?
    What's driving the success of my best ideas?
    Which elements of the ideas do consumers like or dislike?

Find your best ideas quickly & efficiently

PRIORITIZE IDEAS EARLY

Bring your best ideas to the surface

Take the guesswork out of your early innovation process. Find which of your early ideas have the most potential. Learn about product ideas, early pack designs, flavors, logos, taglines and easily identify which ones are worth moving forward. Test a variety of image or text stimuli in 50+ markets within as little as 5 hours.

OPTIMIZE IDEAS

Refine your ideas from early on

Optimize your winners as you move forward. Understand which elements of your concept resonates with consumers through heat maps and open ended feedback. Drill down into specific feedback on each idea, including attribute association, advantage, distinctiveness, relevance, cultural sensitivity and other diagnostics.

RANGE OF WAYS TO SORT IDEAS

Choose a proven method that best fits your needs

You can narrow down a broad list of ideas through easy sequential ranking with extra diagnostics, use a rigorous MaxDiff to pick the winner, or choose a TURF analysis to identify the best combination of elements to maximize your product reach.

No.1 agile research platform

Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.

    Innovate with confidence
    Smart research design built in partnership with leading brands gives you strategic direction for launch and insights into incremental growth.
    Optimize for success
    Rich diagnostics give you clear guidance on what to optimize and why. Our speed & value lets you be agile and iterate, leading to more successful innovations.
    Get smarter over-time
    Innovative platform that builds knowledge over time and gives you a head start for your next innovation
    Super flexible
    Combine tried & tested methods tailored with your business' knowledge. Flexible audiences, custom questions, slicing & dicing of your data on the fly.
    Highest qualiy responses
    ESOMAR & ISO certified suppliers combined with market leading quality checks.
    Co-created with leading brands
    Our research & data science experts work with leading brands to co-create solutions. To deliver research that is effective in the real world.

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