$170M to digitize consumer insights
This strategic investment from Sumeru Equity Partners will accelerate our vision of digitizing insights for every enterprise and empower creators around the world to be smarter, faster and more agile across every phase of their creation process.
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Why Zappi?
Inspire, optimize and validate your brand’s next move with data for creators. With a platform that automates market research best practices, you can make better, consumer-orientated decisions and create ads and products that work.
High quality insights
We provide the widest choice of consumers through ESOMAR and ISO certified sample suppliers. Our technology then applies more automated checks than any other provider, so we can deliver the highest quality responses from genuine, engaged respondents.
Pace without compromise
Results are ready in a few hours so you can test out ideas, get granular insights to evolve your creations and involve consumers at every step of your process.
Insights tailored to you
Benefit from our tried and tested solutions tailored to your needs. Customize language, benchmarking and questions that are your unique category, brand and business needs.
Always learning & improving
Our platform stores and organizes data and provides built-in analytics so you can quickly and easily get answers, identify patterns and use existing knowledge again and again.
Create ads people love
Fuel a continuous cycle of advertising improvement with fast, actionable, connected insights — from idea through storylines and on to executions. Make sure each ad is optimized and loved by real people.
Create products people love
Shape and optimize your strongest ideas by incorporating actionable, connected insights from research throughout your innovation process. Launch winning products by listening and learning from your audience.