ON-DEMAND WEBINAR
How to use consumer insights to fuel winning advertising
Zappi's Product Strategists Kim Malcolm & Janine Klimko discuss how insights teams can help fuel the right advertising decisions and raise the creative bar — with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive and Heineken.
Watch the on-demand webinar
Insights should be used for more than just grading creative. They should be used to make creative better throughout the entire creation process.
WHAT YOU'LL GET
Step up your creative effectiveness
In this webinar, you’ll hear about:
How to infuse insights into every step of the creative process.
How to transform your insights approach to deliver better creative.
How to use insights to not only validate your creative, but to inspire and optimize it for highest impact.
Creativity is a double-edged sword. When it works, it's like magic. But sometimes it'll totally miss the mark. When you understand your consumers, you can be bold with your creativity and you don't need to worry about whether it will land or not.
Kim MalcolmHead of Advertising, Zappi
