A CMO’s roadmap for connected marketing
From disorganized data to an AI-ready framework
WHAT YOU'LL GET
From data disarray to AI-ready
AI thrives on context, and that context is derived from your data. Without solid data, AI is simply another shiny tool with limited use.
In this session, Nataly Kelly, CMO of Zappi, shares insights from collaborating with top brands like PepsiCo, Heineken, Reckitt and Mars to create connected data frameworks that seamlessly integrate with AI.
She explores:
Where to begin when overhauling your data for AI — and how to align it with business objectives
How to build a “safe sandbox” for AI experimentation
Securing internal support by identifying core partners and stakeholders
Selecting the right technology platforms and collaborators to drive significant business change
Don't miss this conversation on how to filter out the hype, break down internal barriers and position your brand to fully harness the AI revolution.
The closer you get to your customer, the higher the value.
