GUIDE
The CMO's guide to driving business value with consumer insights
How CMOs can leverage consumer insights to build winning brands, while navigating today’s complex reality.
WHAT YOU'LL GET
The pressure is on for CMOs to build a strong brand and deliver short-term results
Building a brand takes time. Many CMOs struggle to balance the desire to build a brand for the long term vs. the need to deliver results now. It's one of many challenges facing modern CMOs.
In this guide, we explore:
The complex challenges CMOs are facing when it comes to building their brands for the long term.
How access to relevant and timely consumer data can help address these challenges.
What specific actions CMOs can take to integrate consumer data and drive business value.
Having a tool like Zappi that everyone can use to get to good business outcomes has been very powerful for us.
Lauren Stafford-WebbCMO, SoFi
