Brand tracking made accessible for every brand
There’s a new way of thinking about brand tracking. A frictionless, scalable and cost-efficient way of delivering actionable brand data in real-time!
Zappi’s Brand Health KPI Trackers (Beta)
THE OLD WAY IS OUT
Can’t spend loads of money on tracking?
With the big price attached to traditional methods, many brands resort to point-in-time research that’s unrepresentative, exposed to seasonality, and not there when you need it. Zappi offers continuous coverage without draining your time or budget.
Metrics that matter
Inspired by the ‘How Brands Grow’ framework
Incorporating key indicators of mental availability, our initial offering delivers continuous insights on metrics that matter such as awareness and consideration, as well as a deeper understanding of category and brand drivers, and mental equity.
Continuous Tracking
Keep a pulse on your brand and competitors
Get continuous data collection and real-time reporting on up to 15 brands, as well as detailed insights on your category and what's important to your customers. Visit data and take action right away to defend your strengths and respond to your weaknesses.
SIMPLE SETUP
Get started quickly and access data with ease
Setup is simple with pre-built survey templates for a fast, easy program startup. Once you’re up and running, you can get reporting with trend charts and data rolling anytime. Plus, you have full access to cross-tabulation and data exports.
