Zappi announces strategic partnership with Woxi, further fueling product innovation through Connected Insights

Today, we are excited to announce that Woxi, a modern, agile predictive analytics platform for today's innovative decision-makers, is now part of Zappi’s partner ecosystem. We’re combining the best of both worlds to further enable connected consumer insights and real-time sales predictions to help every business to become truly consumer-centric and bridge the gap between consumer insights and their impact on sales at every stage.

Fueled by Zappi’s agile innovation system, which shortens the product innovation development process from ideation to innovation by 60%, and Woxi’s sales-focused framework that enables instantaneous forecasting for every initiative in the innovation pipeline, this winning combination of next-generation systems helps brands better understand what consumers think and predict the business impact of a new product throughout the innovation development process. 

Today, agile research methods have proven to deliver 4-6x higher success rates than traditional linear methods. As the leading agile market research platform, Zappi enables agile innovation development for many of its enterprise customers, such as PepsiCo, McDonald’s, Colgate-Palmolive, and Mars. Backed by over 1.2 billion consumer data points and AI-powered technology, Zappi enables brands to unlock new levels of consumer understanding and put consumers at the heart of their innovation decision-making.

By partnering with Woxi, Zappi will supercharge always-on insights and forecasting in an agile way, helping optimize every new product element with richer consumer insights and always up-to-date sales predictions while continuously learning from past consumer research. This new offering poses a notable disruption to traditional approaches, which rely on slow and linear methods that offer point-in-time validation only and don’t reflect the dynamic nature of innovation projects. 

After successfully piloting the partnership with PepsiCo globally, a long-lasting customer of Zappi and one of the most advanced product innovators in the CPG industry, we are now making it available to Zappi’s broader customer base. 

When consumers win, we all win. Zappi and Woxi believe in empowering today’s product innovators by providing them with agile, connected consumer insights that guide business strategy and shape the way they make strategic decisions.  

Zappi and Woxi strive for new product innovation with consumers in the driver’s seat and share core values that make for a lasting and successful partnership. Both leadership teams are beyond excited for what the future holds.  

“In times when consumers are more skeptical, knowledgeable, and have higher expectations than ever before, the most consumer-centric companies that align their success with consumers win,” said Steve Phillips, Zappi’s co-founder and CEO. “We’re excited to partner with Woxi and bring their insight and experience in volumetric forecasting to help our customers develop better products and enable them to get one step closer to becoming truly consumer-centric”.