Latest list of insights job titles

Are you interested in a career in insights, but not sure where to start your search? Or even what to search for? Maybe you’re just curious about what a role in insights involves. 

In this article, we’ll share the latest list of insights job titles and the most common responsibilities within these roles.

As insights and market research professions have expanded in their breadth of methods and tools, so have their roles. Today, insights job titles, much like job titles in marketing or growth teams, are quite diverse.  

For example, you can routinely see job descriptions that are nearly identical — but the job titles are entirely different. One might be seeking a “Insights Lead” and another a “Integrated Campaigns Lead,” but the responsibilities could be relatively the same. 

So it’s important to note that while it’s good to be aware of the job titles you should be searching for, it’s equally as important to review the descriptions of the roles. 

But to get you started, here’s a list of the latest and most common insights job titles to search for: 

• Data Analyst

• Business Analyst

• Market Research Analyst

• Data Scientist

• Market Insights Manager

• Insights Manager

• Customer Insights Analyst

• Consumer Insights Manager

• Strategic Insights Analyst

• Insights Consultant

• Analytics Manager

• Research Analyst

• Business Intelligence Analyst

• Marketing Analyst

• Product Insights Specialist

• User Experience (UX) Researcher

• Competitive Intelligence Analyst

• Pricing Analyst

• Forecasting Analyst

• Insights Director

• Data Visualization Specialist

• Quantitative Analyst

• Qualitative Researcher

• Consumer Behavior Analyst

• Sales Insights Analyst

• Insights Operations Manager

• Digital Insights Analyst

• Insights Coordinator

• Insights Strategist

• Insights Team Leader

• Integrated Campaign Lead

• Insights Lead

• Insights Architect

• Insights Platform Manager

• Insights Research Associate

• Data Engineer

• Data Quality Analyst

• Insights Analyst Intern

• Statistical Analyst

• Insights Technology Specialist

• Insights Solutions Architect

• Insights Project Manager

• Insights Systems Administrator

• Insights Trainer

• Insights Reporting Analyst

• Insights Innovation Manager

• Customer Experience Analyst

• Insights Development Lead

• Insights Governance Specialist

• Insights Auditor

A career in insights can shift and change based on the hierarchy of the role and organization of course, but in general, here’s what you can typically expect if you’re just starting out:   

Data collection and processing

• Collecting data from various sources such as surveys, databases and online platforms

• Running or managing quantitative and/or qualitative research projects (incl. scripting surveys, inputting in discussion guides, etc.)

• Preparing data for analysis 

• Cleaning and organizing data to ensure accuracy 

Data analysis

• Conducting basic statistical analysis to identify patterns and trends in data

• Making sense of the data; understanding drivers, connecting dots, and spotting meaningful changes

• Conducting market research to understand industry trends, competitor activities, and customer preferences

• Analyzing market data to identify opportunities and threats

• Interpreting data and derive actionable insights and meanings from the data 

Reporting and presentations

• Creating basic reports and presentations to communicate findings to stakeholders in a way that’s easy to understand

• Preparing visualizations, charts and graphs to illustrate key insights 

• Being a thought partner and providing recommendations on business decisions based on data stories

Continuous learning and skill development

• Keeping up-to-date with industry trends, best practices, and new technologies in data analysis and insights generation

• Participating in training sessions and workshops to enhance personal, professional and technical skills

• Seeking opportunities for professional growth and development within the insights field

Collaboration and communication

• Collaborating with cross-functional teams and stakeholders such as marketing, sales, and product development to gather data and insights

• Communicating effectively with team members to coordinate tasks and share progress

• Seeking feedback from peers and supervisors to improve performance and deliverables

It’s worth noting that as you enter a career in insights, your role, responsibilities and where you sit in an organization can vary greatly depending on the industry and the company. In some instances, you may find insights teams sit within marketing, other times in a standalone function, or sometimes within a wider analytics department.

In regards to industry, if you find a role at a CPG company for example, your role would look very different than if you found a role at a creative agency, even if you have the exact same job title. 

For example, at a CPG brand you could have the title of Insights Manager and spend your days running research on possible advertising concepts and optimizing based on your data, reporting those findings and interpretations internally. While with that very same title at a creative agency, you might have to mostly rely on desk research and speaking to external clients for added context. So the overall contributions would of course be similar, but your day-to-day and who you interact with will be entirely different. 

As we said before, these insights job titles and responsibilities may vary depending on the specific role, industry and organization. However, we hope this article gives you a general overview of common titles to search for as well as the tasks commonly associated with insights positions as you start your journey.