ON-DEMAND WEBINAR

How researchers can use AI to do a reverse take over of marketing

Steve Phillips, CEO and Founder of Zappi, demonstrates how generative AI combined with a high-impact data system will shift the balance of power between insights and marketing.

Watch the on-demand webinar

Catch Steve Phillips present a future that will revolutionize advertising and product creation, driven by insights, charting a future where research takes the lead in driving marketing innovation.

WHAT YOU'LL GET

Revolutionizing innovation with AI

In this webinar, you’ll hear about:

  • How AI and Insights play a role in the future of marketing.

  • The power of generative AI when combined with a connected data system.

  • How AI Marketing Agents powered by insights teams could replace creatives altogether.

In this world, we are able to create new product concepts, new pack concepts, new strategies, new advertising campaigns incredibly quickly on the basis of an understanding of the consumer.
Steve PhillipsCEO, Zappi
See how it'll work for you