Create winning ads with connected insights
A modern research system that gives you quick, accurate consumer feedback, to fuel advertising development. Powered by data, supercharged by AI.
One advertising system. Every stage of development
Empower your brand with best-in-class tools to test, learn, and win. Uncover key creative drivers. Iterate quickly and continuously. Course-correct early. Launch with confidence.
Validate and refine key creatives
Amplify TV | Amplify Digital (Instagram, X, Facebook & Youtube)
CONNECTED & CONTINUOUS CONSUMER INSIGHTS
An ongoing learning loop for better, data-driven advertising
Say goodbye to rigid, linear research models that slow you down.
With Zappi, you speed up every step of your creative development. Keep the consumer in the loop, and learn as you go.
TEST IDEAS, STORYLINES & EXECUTIONS
Quality consumer research you can run early and often
Use solutions specifically designed for each stage of your campaign, validated by real outcomes.
Stay on track from idea to final ad. Bring an objective consumer-centric view to influence and shape ideas right from the start. Reach consumers, make sure ideas resonate, and evoke the desired response.
SUPERCHARGE ANALYSIS WITH AI FOR A HEADSTART
AI reporting to move from data to insights in one-click
Get a head start on qualitative and quantitative insights.
Zappi's AI Quick Reports deliver fast, expert-driven summaries that instantly reveal how your ads perform and why. Reduce time spent on all the boring work, like combing through data, doing manual analysis and building reports.
GET BETTER VALIDATION & OPTIMIZE FOR SUCCESS
Comprehensive metrics and diagnostics for confident decisions
Optimize winners as you move forward. Validate creative potential, unpack consumer responses and pinpoint optimizations fast.
From broad trends to individual consumer voices, see what resonates and use it to improve.
JUMPSTART YOUR NEXT IDEA WITH SYSTEMATIC LEARNING
All your research data in one comprehensive platform
Don’t just create better ads, build better advertising.
Get smarter connecting insights over time. Learn from every win, spot what works, and improve where it matters. Use feedback to make big decisions—on brands or markets, ad development gaps, and whether your spokesperson is worth the investment.
THE BEST THINKING IN ADVERTISING RESEARCH
Backed by the most actionable and predictive research methodology
Zappi is proven to predict sales outcomes across countries and categories—and is proven to be 60% more predictive. Our methodology is built on three key factors:
In-context exposure – Measures real media behavior, ad skipping, recall, and purchase impact.
Emojis – Captures emotional response with cultural relevance.
Forced exposure – Assesses key ad KPIs, social risk, and direct consumer feedback.
Make good ads great. Make great ads greater.
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Proven to help you develop more effective advertising
62%
more effective when ads are researched at early stages60%
more predictive of in-market outcomes30%
improvement in creative effectiveness over timeDon't just take our word for it
Learn more about our advertising solutions
- WHY CUSTOMERS LIKE IT
- Get your creative idea right
- 3 Rs Creative Framework
- Monadic evaluation
- Move fast without sacrificing depth
- WHY CUSTOMERS LIKE IT
- Iteratively refine and optimize storylines
- 3 Rs Creative Framework
- Prevent costly production changes
- Predictive of in-market success
- WHY CUSTOMERS LIKE IT
- 60% more predictive of ROI
- 3 Rs Creative Framework
- In Context; System 1 & forced exposure
- Broad & target audience & custom norms
Early idea
FOR CPG, QSR, TELCO, FINANCE, TECHStoryboard
FOR CPG, QSR, TELCO, FINANCE, TECHTV
FOR CPG, QSR, TELCO, FINANCE, TECHNo.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
