The current state of the insights function headed into the new year

Zappi
AMPLIFY AD SYSTEM

Why Amplify is 60% more predictive

Amplify combines the best thinking in ad research to better predict in market ROI

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The logo for Reckitt.
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Make good ads great. Make great ads greater.

IN CONTEXT

Capture stand out with in-context exposure

Amplify uses in-context exposure meaning consumers are exposed to your ad along with other TV ads competing for their attention, just as they are in the real world. This allows us to capture whether they remember the brand being advertising, the impact of the ad on brand consideration and how much of the ad they choose to watch.

OPTIMIZE IDEAS

Refine your ideas from early on

Optimize your winners as you move forward. Understand which elements of your concept resonates with consumers through heat maps and open ended feedback. Drill down into specific feedback on each idea, including attribute association, advantage, distinctiveness, relevance, cultural sensitivity and other diagnostics.

FORCED EXPOSURE

Diagnose with direct questions

After in-context exposure, we show people the full ad and ask direct questions both to diagnose areas of strength and weakness and to deep dive into the why, so you can optimize the ad to hit the mark with consumers.

The evolution of Amplify Ad System

1

Co-created for the real world

Developed in partnership with big global advertisers with a clear outcome in mind - predictive, rich in diagnostics, highly actionable.

2

Experiment & learn

What's working today, what's not, what else could enhance ad research? No legacy data to protect so only most progressive thinking makes it through.

3

Most predictive model

Built to predict market mix model outcomes for 200+ campaigns. Tested and validated by global brands, 5000+ ads, tested over 3 years. 60% more predictive.

No.1 agile research platform

An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.

    Research early & often
    By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
    Optimize ads for success
    Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
    Create ads with confidence
    A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
    Tailored for your business
    Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
    Testing is out, learning is in
    Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
    Fast, flexible analysis
    Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)

Helping brands create more effective advertising

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