Why Amplify is 60% more predictive
Amplify combines the best thinking in ad research to better predict in market ROI
Make good ads great. Make great ads greater.
IN CONTEXT
Capture stand out with in-context exposure
Amplify uses in-context exposure meaning consumers are exposed to your ad along with other TV ads competing for their attention, just as they are in the real world. This allows us to capture whether they remember the brand being advertising, the impact of the ad on brand consideration and how much of the ad they choose to watch.
OPTIMIZE IDEAS
Refine your ideas from early on
Optimize your winners as you move forward. Understand which elements of your concept resonates with consumers through heat maps and open ended feedback. Drill down into specific feedback on each idea, including attribute association, advantage, distinctiveness, relevance, cultural sensitivity and other diagnostics.
FORCED EXPOSURE
Diagnose with direct questions
After in-context exposure, we show people the full ad and ask direct questions both to diagnose areas of strength and weakness and to deep dive into the why, so you can optimize the ad to hit the mark with consumers.
The evolution of Amplify Ad System
Co-created for the real world
Developed in partnership with big global advertisers with a clear outcome in mind - predictive, rich in diagnostics, highly actionable.
Experiment & learn
What's working today, what's not, what else could enhance ad research? No legacy data to protect so only most progressive thinking makes it through.
Most predictive model
Built to predict market mix model outcomes for 200+ campaigns. Tested and validated by global brands, 5000+ ads, tested over 3 years. 60% more predictive.
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
