QUICK SERVICE RESTAURANTS

Make sure your brand & menu stands out

Learn from all your past research to jump start your next ad or menu innovation for your guests. Infuse consumer insights early & often to make your best ads and products.

QSRs need to keep up with customer expectations

Understand what keeps your consumers coming back for their favorites. Staying attuned to customer expectations helps QSRs remain competitive, adaptable, and customer-focused, contributing to long-term success in the dynamic food industry.

    Price sensitive consumers put QSR brands to the test
    There's a tug-of-war between consumers wanting to buy products vs. needing to make concessions due to the higher prices hitting their wallets.
    Constant innovation just to maintain status quo
    Customer expectations are constantly evolving. It's tough for QSRs to be constantly repositioning and innovating within the same territories to stay relevant.
    Brands need to adapt or die
    Consumers are demanding brands that help instead of hurt the planet. Younger consumers seek smaller, authentic brands. Digital media has transformed how consumers learn about brands.

AGILE MARKET RESEARCH - ADVERTISING FOR QSR

Helping QSR brands create more effective advertising every time

With an agile research system that fuels ad development with better, more actionable consumer insights early & often. Not just a better pre-test โ€” a better consumer-centric ad development system.

Learn about your TV and digital creative at any stage of development, from early idea to final executions.

AGILE MARKET RESEARCH - INNOVATION FOR QSR

Helping QSR brands innovate

With an agile innovation research system that helps you iterate at speed, nurture ideas through rich consumer feedback, and learn from all you do to get smarter over-time.

Learn about your ideas, concepts, pack designs, pricing, optimal innovation portfolio composition and more.

WHY ZAPPIEasy platform
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WHY ZAPPIImpactful teams
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