Make sure your product flies off the shelf

Consumer-centricity is crucial for consumer packaged goods

Price sensitive consumers put CPG brands to the test

There's a tug-of-war between consumers wanting to buy products vs. needing to make concessions due to the higher prices hitting their wallets.



Constant innovation just to maintain status quo

Double digit e-commerce growth and the continued rise of discount brands and private labels puts even more pressure on CPG brands to stand out.



Brands need to adapt or die.

Consumers are demanding brands that help instead of hurt the planet. Younger consumers seek smaller, authentic brands. Digital media has transformed how consumers learn about brands.