Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
CONSUMER PACKAGED GOODS
Make sure your product flies off the shelf
Learn from all your past research to jump start your next ad or innovation. Infuse consumer insights early & often to make your best ads and products.
Consumer-centricity is crucial for consumer packaged goods
What worked yesterday doesn't work today. In today's competitive market, adapting to consumer demands is essential for sustained success & growth in the CPG industry.
Price sensitive consumers put CPG brands to the test
There's a tug-of-war between consumers wanting to buy products vs. needing to make concessions due to the higher prices hitting their wallets.
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Constant innovation just to maintain status quo
Double digit e-commerce growth and the continued rise of discount brands and private labels puts even more pressure on CPG brands to stand out.
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Brands need to adapt or die.
Consumers are demanding brands that help instead of hurt the planet. Younger consumers seek smaller, authentic brands. Digital media has transformed how consumers learn about brands.
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AGILE RESEARCH SYSTEM - ADVERTISING FOR CPG
Helping CPG brands create more effective advertising every time
With an agile research system that fuels ad development with better, more actionable consumer insights early & often. Not just a better pre-test — a better consumer-centric ad development system.
Learn about your TV and digital creative at any stage of development, from early idea to final executions.
AGILE RESEARCH SYSTEM - INNOVATION FOR CPG
Helping CPG brands innovate quickly & confidently to drive penetration
With an agile innovation research system that helps you iterate at speed, nurture ideas through rich consumer feedback, and learn from all you do to get smarter over-time.
Learn about your ideas, concepts, pack designs, pricing, optimal innovation portfolio composition and more.
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How we help CPGs with consumer centricity
AGILE RESEARCH SYSTEM - ADVERTISING
Advertising
FOR CPG, QSR, TELCO, FINANCE, TECH
Why Customers Like It
60% more predictive of ROI
Powerful diagnostics
Fast & agile
End-to-end advertising system
Helps you learn and improve
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AGILE RESEARCH SYSTEM - INNOVATION
Innovation
FOR ALL INDUSTRIES
Why Customers Like It
Agile innovation has 4-6x more success
Powerful diagnostics
Fast & agile
End-to-end innovation system
Helps you learn & improve
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